Throughout my journey with the Pacific Islander Festival Association and being an ambassador for them and the Pacific Islander community, I've learned more about myself and how many opportunities there are out there.
For many people, creating your own company, business, brand, or identity is something that seems like a far-fetched dream, but in all actuality it's something that anyone and everyone can do. I think the hardest part is finding what it is that you want to do.
The first step is to find something that you're passionate about. If you're like me, it's more difficult to do if you have many interests and passions, but it doesn't hurt to experiment with all of them. Take for example this website. It's a true reflection of the many passions that I have and am trying to build on. My involvement in the Pacific Islander community and interest in sociology and anthropology has led to my creation of the Sincerely, Alana videos to help spark awareness about social issues and confidence in individuals. But there's also other areas of this site that is dedicated to travelling and makeup- two things that I'm taking steps to grow a business out of. These are things that many people choose to do, so it might not be considered the most original.
The next steps are taking action. Don't be scared to ask for help to accomplish your goals. Make a list of things you need to do to grow your business and start crossing things off one by one. Always look for someone who has gone through similar obstacles, has built their own business/ brand, and who has had experience in the specific industry. It seems like there's a thousand steps out there, but do your research and start getting those steps done one by one, and the tasks will become easier over time.
In all situations, what will set you apart from others is your drive and commitment to doing something that you love to do. Don't be afraid to step outside of your comfort zone or take risks; don't compare yourself to other similar brands. By focusing too much on other brands, you start to lose your individuality and take on elements that become "basic". At the end of the day, your brand is going to grow based off of your dedication, love, uniqueness, hard work, blood, sweat, and tears. It's something that will take a lot of time and patience (which is a virtue that I personally struggle a lot with) but in the end will pay off.
Since I was a little girl, writing was always my go- to way of expressing myself and escaping from the rest of the world.